We are proud to announce the launch of our fresh new safety brand
Introducing…
Wise Trade Safety will form the entire PPE range of the Lynn River Catalogue moving forward. Our existing range of 3000, 5000 and 7000 series of Lynn River safety products will phase out and make way for a refreshed range of exciting new items that have proven to be top sellers over the past 15 years.
We have been listening to comments made by our customers regarding current packaging, products and branding, resulting in a solution that we believe to be a real step forward in the PPE category. Most of the products will be the exact same with a few design enhancements being made on existing products.
This is an exciting change for us with all new retail packaging, advertising content and in-store Point of Sale material to be included. We have also created a standalone website which will play host to PPE specific information and industry news. You can either purchase from the Wise website or still use the Lynn River site.
With a new brand, in order to meet GS1 packaging requirements, we have had to create all new SKU codes and EAN13 barcodes across our PPE range. Please refer to the code reference guide below for a comprehensive list of old codes vs new ones.
We will be putting a strong marketing push into launching the brand which will be of benefit to early adopters of the range. This will include targeting online users to build brand awareness, free in-store giveaway promotions, creative marketing campaigns plus much more.
We will continue to sell through existing (3000, 5000 and 7000 series) Lynn River stock and aim to be fully switched over to Wise branded products by mid 2022.
This is an exciting new change and we look forward to be able to grow this brand together.
Click the below catalogue to view the full range of PPE.
